Task allocation 1-3

 

Production schedule

Rushes log

production log 1-3

 

Running order

 

Cast and crew list

Cast: Simona Molla and Reemu Akter

Director: Khairun Abubaker 

Editor: Khairun Abubaker

Call sheets

 

Release forms

 

Evaluation

 

print advert rough draft

 

Legal and ethical

 

Audience Feedback

 Audience feedback questions.

Did you understand the concept of the advert?

Is it entertaining?

If the advert isn't entertaining, why?

Is there anything to add into the advert? 

What did you think about the characters in the advert?

Afsarah said that she did understand the concept but with that we make it a bit more clear because the advert that I created was okay but there was a lot of parts where we would be talking when it doesn't relate to the advert, so she was confused if it was a part of the advert or wasn't. To fix that I'm going to edit out the part that we don't need for e.g, parts where I would talk over the actors or when the actors bring character. To make sure that the audience watching the final product would get confused on if that's part of the advert or not. She also said that the characters in this advert did a good job so I don't need to worry about changing them.

Zayna said that she could understand the advert because its just people running to get chocolate. She said it would be entertaining if the clips were a bit shorter because it's too long for an advert. When I edit my advert i will have to make sure it is shorter because in the brief it says that it has to be around 30 seconds. Zayna also said how we should add some joyful or cheery music in the background, just to make it more entertaining and better to watch.

Pravini said the same thing about how we should make the clips shorter. She also said that they was clips where Simona and Reemu would be in the frame when they shouldn't be, so i'll have to go through the clips and take out shots that have the characters in frame when they aren't supposed to be. She stated that there were some clips that she liked and some that she didn't. Since i am going to make the advert shorter i will take out any of the shots that i don't like.

Mini eggs final advert

Risk assessment

Recce

Mini eggs rough draft advert

 

Shooting Script

 

Flat Plan

 

Mini eggs print advert final draft

 

Proposal

Pitch reflection

 1) With the questions that the audience asked me, one of the most common ones were "How would you get children to act on your TV advert" and I thought I could get my nieces and nephews, but they probably wouldn't know what to do or even want to do it. So, I am going to make my friends do the TV advert and change the target audience to teenagers because if I am not going to be being children in my TV advert it wouldn't be targeted to them. 

2) Another thing that I need to improve of is the slogan. My original slogan was "unwrap it, eat it, bin it" but with mini eggs you don't unwrap it because it comes in a packet. I changed it to " A moment of delight" which I like more than the one I originally went for. 

3) When I presented my presentation, I didn't look at the audience, which is something that I need to improve on because if I'm trying to present my campaign to the audience, I will also need to have my attention to them. I was either looking at the screen or putting my head down which would make the audience uninterested in my presentation.

4) Next time I would need to make my presentation more interesting because I sounded a bit boring. I was nervous since it was my first presentation that I've done in a while. To do that I would need to have memorised key information that was in my PowerPoint and make it more amusing towards the audience.

5) I was a bit quiet when I was presenting my PowerPoint because I was nervous, but I would need to raise my voice a bit so that the audience can clearly understand what I'm saying.

6) I would need to make my ideas more detailed so that the audience could understand where I am coming from because the audience were a little confused on what was going to happen in my TV advert. I would need to make it clear on what's happening in the TV advert, who is going to be in my TV advert and how it is going to be unique from all the other TV adverts that are also advertising mini eggs.

7) My PowerPoint doesn't have a lot of writing as a whole but there were some slides that have a lot of writing so, I would need to only include the important and main facts that I need and erase anything that bit be irrelevant to the slide or having a little bit of too much information.

Proposal videos

 

Proposal Improved

 

10 questions that people may ask?

 Why have you chosen your target audience?

What exactly is happening in your TV advert?

Why have you chosen a print and TV advert?

What will be the difference between your print and TV advert?

How is your key message related in the advert?

How many people are going to be included in your advert?

How are you going to do your print advert?

How will your adverts be different from the rest?

Why have you chosen that Slogan?

How long would your production for your TV advert take?

Rationale for final idea

 From my Initial ideas I picked the Mini eggs idea, and I am going to be doing a print advert for the Cadbury's mini eggs and one YouTube advert that is going to have people going for an egg hunt and see how many mini eggs they can get in their small basket. The reason I chose this idea was because I wouldn't need any extra resources except from a basket and some mini eggs. I wouldn't need to spend money on getting extra equipment because it is already available to me. Also, because it seems really fun to do and the audience would like it a lot because it's like a treasure hunt but with mini eggs instead. The children would want to buy it or ask their parents to buy it for them because of the advert.

The strengths for the first idea is that I can explore the different shots and settings on the camera and also explore the different types of editing. I am also able to shoot outdoors easily with my camera and tripod to keep the camera in place. For the legal requirements the advert wouldn't have any harmful or offensive content that I would need to be aware of. This is why I chose this idea because I would realistically be able to do it.

With the second idea it would be a print advert and it would include lots of images to make the print advert look nice. The only problem with this would be that I have never done a print advert before but it would also be a good thing since I would get to learn new skills in something that I have never done before. For the legal requirement the advert wouldn't have any harmful or offensive content. This is why I chose this idea because I would be able to do it and also have new skills from learning how to do a print advert.

With the third idea it would be a radio advert, the strengths with a radio advert is that i am familiar in doing one. The weakness of it is that we can't rely on images/ videos and also I might need extra people helping me with this, since I would need a range of voices for my radio advert. Also radio adverts would take more time to do since we would also have to include Foley sounds. For the legal requirements I'll have to make sure that its copyright free music and that it is not harmful or offensive towards anyone. This is why I haven't chose this advert for the Cadbury product.

The cadburys product I have selected

History of Cadbury's mini eggs: 

I have chosen mini eggs because I like the chocolate and I also liked the chocolate and the idea for my advert.

The Cadburys chocolate mini eggs were introduced in 1967 Mini Eggs - Wikipedia.

The audience for this product would be children to young adults because it's nice, sweet and it also has a shell, so it has a crunch as well. You can eat it whenever you want because it has small chocolate eggs, where you can take anywhere you go. In 1967 the packaging was a different it had white background, with the text being white as well, with some blue colour and also has yellow chicks in it.

Now the packaging has a yellow background with random colourful circles, with little mini eggs surrounding the package. The background is yellow, and the title is in Purple since Purple and yellow are their colours now. 

This advertisement is unique in how the product is sold. This might appeal to the audience because it's cute because it has bunnies next to the mini eggs, making the audience want to buy it even more. The advert is showing a lot of bunnies with the mini eggs and then they start eating the mini eggs which is cute. The audience would be able to tell what product they are selling because the mini eggs are everywhere. For the call of action there isn't any links for the website for information probably because this made years ago when social media wasn't really known or hasn't developed like how it is now.

The idea that I might use in the basket of mini eggs for my advertisement, when the people are navigating the mini eggs, they will have baskets in their hands and putting the mini eggs into the basket. It will probably be smaller baskets because the mini eggs are small but not the bunnies because I won't be able to just get a bunch of bunnies of even get one. 

Swot analysis

 Swot Analysis - Is a grid where you talk about the weaknesses and strengths of your product and also talking about the opportunities and threats.                                                                   

3 ideas

Explanation of your prior experience of and learning similar products

My prior experience is planning and producing work in media. where we did several units in media like Unit 14/16, Unit 15, Unit 3 and Unit 2.  

In Unit 14/16 we did a Radio drama that was about this girl named Avery goes to the dark web and meets a person that she things is a similar age to her but when they do meet up in real life it's not as she expected, and we needed to plan it out before we started on it. We needed a script for the voice actors, voice release form, conducting recce's, legal and ethical issues, considerations, funding, launch date, production schedule, to plan what we are doing for the week so that we are prepared and a key personnel list. For Unit 15 we had to do the same thing but instead of a radio drama we did a TV ident and we had to do things like a risk assessment and location recce because in an ident the risk assessment and location recce is more important because the audience would be able to see the environment instead of just listening to it like you would do in a radio drama. In Unit 3 I learnt how to do a thriller trailer which is called 'Revenge' where we did things like Storyboards and shooting scripts. We also did an animatic that we didn't do in the radio drama or the TV idents, which meant that I learnt a new skill while doing this particular unit because before then I didn't know how to do an animatic. Animatic was like a storyboard but with sound effects and what we did is just used our storyboards and edited it so that it looked like an animation.

I feel like now I have a lot of experience with the camera and all the different shots that I would need to include, such as mid shots, long shots, close-up, wide angle etc. Which was from the thriller trailer for unit 3. I also have experience on shooting videos that are 4 minutes long and also videos that are short that are about 30 seconds which was the TV ident. Which shows that I can do videos that are long and also short. I have a lot of experiences with scripts and planning pre-production like mood boards, storyboards, legal and ethical requirements/issues since I did one for Unit 3, Unit 14/16 and also Unit 15. I also have experience with editing since I edited in most of my units that I did. My weakness would be a print advert since I haven't done that yet.

The area I would need to develop on is the print advertisement because I've never done it before, so I would need to know how to put the images in the right place to make it look nice. To make sure to use the colour scheme for the company, for Cadbury it would be purple, orange and white. I would also need to add text on the print advert so that the audience would know what I am talking about. I would also need to get familiar with using photoshop, I have used it before but I am not as good with it as I am with editing in Final Cut Pro.

Response to the client brief

 Demographics

The audience would be interested in chocolate and would be a younger audience because most younger audience's love chocolate because of its sweetness. To ensure that my advertisement appeals to my audience is to make sure that the advert is colourful because most chocolate wrappers have a lot of colours in them for e.g., in creme egg there's colours like orange, yellow and purple. The advantage for this advertising campaign for this audience is that chocolate advertising campaigns are usually on YouTube so it's easy for them to watch it. Another advantage is when making a print advert or a poster, it's easy for the audience to see it because posters are usually everywhere especially if there's a new chocolate advertising campaign. A disadvantage is when it's on an advert in a radio because most younger audiences don't listen to radio as much unless they're in their parent's car. Another disadvantage is when it's on an advert like Spotify where there isn't a video of the advert and just the voice. It would be hard for younger audiences to know what type of chocolate it is and also see the amusing advert that you would see in YouTube or in a poster.

Conventions

Adverts usually include a slogan like KFC's slogan is "finger lickin' good" and it needs to be the same slogan for each campaign. A colour palette that needs to be the same for each advertisement.  The text would need to be the same font for each advertisement like the same text font would need to be used in the print and Tv advert. The characters would need to be the same for each advertisement for e.g., there should the same characters you used in the print advert also in the TV advert.  A logo will need to be included in my work because that's how the audience will remember the advert by. I would need to include actors and also voice actors in my advertising campaign. I would include the voice acting in the start of the advert where it's taking about the chocolate. I would include the slogan at the end of the advert because in most adverts they add the slogan at the end.

Industry requirements  

The institution that my advertising campaign is being produced for is Cadbury chocolate. Cadbury chocolate is a British multinational confectionery company that is owned by Mondelez international since 2010 and its also the second largest confectionery brand in the World Cadbury - Wikipedia. The advantages with Cadbury chocolate are that they are very responsible for advertising because they are a well-known brand because it is one of the biggest chocolate confectionery brands. The disadvantage of working in cadbury is that they are limited to product range, product recall and lack of rights. One of the regulatory issues is that cadbury would need to make sure that they have documents on the people that work there and they have giving them permission about being involved. They also need to make sure that their packaging is their own and aren't copying a style such as galaxy chocolate. Cadbury is a well-known chocolate brand with a distinct organisational structure, market segmentation, distribution strategy and promotional strategy. Its  organisational structure is one of hierarchies, with a clear understanding of who is in charge and who is in charge of carrying orders.

https://nunuchocolates.com/what-is-the-organisational-structure-of-cadbury/#:~:text=Cadbury%20is%20a%20well%2Dknown%20chocolate%20brand%2C%20with%20a%20distinct,charge%20of%20carrying%20out%20orders.

Mediums

The medium i will be working on is a poster and a YouTube advert. The poster will have print advertisement with images and a colour scheme and i'll have an amusing YouTube advert for Cadbury chocolate to promote the product. The genre that will fit into my text is adventure because it would be engaging for the audience to see and would also make them want to buy the product.

    

Unit 20 – Primary Research – Ideas for the Campaign – Taste Test

 

P1, M1: Case study of existing advertising campaigns

 Food campaign KFC "Fingerlickin' good" 

      

 

In this advert the product is KFC chicken. The Fingerlicken' good campaign was from 2020. The advert would have been displayed on TV adverts, social media and billboards. KFC "Fingerlickin' good" by Mother (campaignlive.co.uk). The advert is created for people who enjoy crispy chicken and also created globally for many countries. 

The aim of the YouTube Kfc advert is to make people aware of their food company. In 0.16 seconds of their advert, they have their slogan finger lickin' good where they show people licking their fingers after having the KFC chicken which is telling people about their food product in a way that they would want to buy it. KFC's target audience tends to be young adults and busy families who are becoming more reliant on their mobile devices to make their lives easier. This ad achieves the aim because when people look at it has people eating chicken and enjoying it which would make the audience hungry and want to possibly buy the product if it's near them.

 

This advert key message gives an emotion of pleasure when eating KFC chicken.

At 0.18 you see someone licking their fingers showing how much they are enjoying the food because when people lick their fingers after eating it shows how much they love it and want to get the remaining food out of their fingers. This key message is effective in selling this particular product because it makes people crave for that food and what to take pleasure eating it just as much as the people enjoying it in the advert.

This advert's approach is desire for the KFC chicken. At 0.03 in the YouTube advert they keep showing a guy eating some KFC chicken and showing that he's enjoying it by licking his fingers. This approach is evident in this advert because when the audience is looking at all these people in the advert eating the chicken, they would desire to have that KFC chicken. 

With this KFC YouTube advert there isn't a specific group of representation. In the beginning of the YouTube advert there are people eating alone enjoying their chicken but in 0:30 you see a group of people enjoying their food and also sharing. This representation helps sell the product because it shows that anyone can enjoy KFC chicken and that it doesn't matter if you want to enjoy it individually or as a group.

The time that the KFC advert should be scheduled is around 5pm because it's when most people like to eat fast food places. This advert should be in ITV 2 because ITV 2 has a lot of programmes that people would like to watch in their free time for e.g., Love Island. At 0.10 when the lady is licking her lips is suitable for when they have an advert. when the audience is waiting for the next episode of Love Island when they see the KFC advert, they might feel hungry and decide to order KFC so they can enjoy it while watching their favourite programme. Scheduling would maximise the advert's chances of reaching an audience because if it's in a time where most people would want fast food, they would most likely order food but if the advert is in the morning, then no one would want to have KFC at 10am because that's not a reasonable time to eat it.

This adverts response mechanism is social media, and the expected reaction is to go out and buy the product. In the YouTube advert it shows people eating KFC chicken and most of the audience would go to social media and search KFC on the different media apps like Instagram, TikTok, YouTube (which is where the advert is) also from food apps like UberEATS and Deliveroo to order KFC.

The two legal and ethical issues are copyright and violence/offence language/behaviour/ material. This means that there can't be any copyright music in the adverts, and it should only be copyright free, or they could ask permission from the original creator and pay royalties for the use. Like in 0.04 seconds they put on music, and they had to ensure that it had copyright free music. It has to make sure that it isn't offending anyone for e.g., KFC had an advert "what the cluck" which audience assumed that it sounded like a chicken making noise and also when KFC produced an advert where there was a chicken in the fast-food place dancing. The audience wouldn't want an advert where a chicken in an advert dancing when it's going to get killed after and eaten by people in the fast-food place,

 https://www.marketingweek.com/kfc-what-the-cluck-deliveroo-ads-banned/.

Most complained about advert was KFC's dancing chicken as it went for slaughter | Metro News

This advert stays within the ASA guidelines by following that adverts must contain nothing physical, mental, moral or social harm to people under 18 and particular care must be taken to avoid offense on the grounds of age; disability; gender, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sexual orientation. In the advert people are just enjoying chicken so they aren't breaking the ASA guidelines. This advert might be breached if it included an animal chicken since it's not morally right and the advert would have been banned from everywhere.

The aim of the Kfc billboard advert is to increase sales. They have their slogan its finger licking' good and behind that there's the name of the company which says KFC telling people what fast food place this is from. KFC's target audience are families, or even people that just want to eat something that's good. Usually, people that have KFC are Carnivores because there's mostly chicken.  This ad achieves the aim because would increase the sales because when people are walking on the street, and they are looking for a place to eat they would see the KFC billboard and would want to eat there.

The key message that KFC has is that they have a passion for food. This key message is effective in selling this particular product because the audience can tell that the lady in the billboard is enjoying what she is eating. And the audience that are hungry would want to go out of their way to eat it. As it looks good.

This billboards approach is also desire because in the billboard they are showing the lady licking her fingers and is enjoying her KFC chicken. It also has the slogan its finger lickin' good in the middle of the billboard. This suggests it is so nice you don't want to waste any. People would be walking past it and might want to go to KFC if they are hungry because it looks desirable. 

This print adverts representation is the same showing that there isn't any particular representation. The print advert shows a lady enjoying her KFC chicken she might be with someone or by herself. This representation helps sell the product because anyone can enjoy some chicken from KFC by themselves or with friends or family. So, when people want to go eat some KFC chicken they can go and eat and enjoy it themselves.   

This billboard advert should be close to a KFC place so that the audience knows where it is and that they are near to a KFC, also would be placed in one of the posters near the bus stop around 3-10 pm. since people would eat lunch/dinner at that time. This suits the location because most people would be able to see if for e.g., if we are waiting for the bus near the bus stop the KFC advert would catch people's attention and might want to go to have something to eat on the way or on the way back. I chose the time 3-10 pm because at 3 most students would finish school by then and would want something to eat before going home. Families or friends might want to go out in the afternoon or at night to eat some KFC. Scheduling would have maximised the advert's chances of reaching the audience in that time they would probably want to eat fast food because it wouldn't make sense if in the morning there are posters of fast food because people wouldn't be craving it at that time. 

This advert doesn't have a responsive mechanism. In the billboard it shows a lady enjoying her chicken and that will make the audience go to get the chicken. The expected reaction is to go out and buy the product because it's for people to go out or order delivery and buy some chicken to eat.

The legal and ethical issues that might affect the billboard is permission to film. They need to make sure that they asked for permission when the lady in the billboard was being photographed. Another legal and ethical issue is violence/offensive/language/behaviour/material, they also need to make sure that there isn't any offensive content or words that could offend people.

This advert stays within the ASA guidelines by not exploiting the special trust of audiences under the age of 18 place in parents, guardians, teachers or other people. In 0.06 and the rest of the YouTube advert they aren't exploiting the special trust of audiences that are under the age of 18. Advertisements must not include material that is likely to condone or encourage behaviour that prejudices health and safety. In 0.25 you just just see a girl eating chicken while licking her fingers and not condoning behaviour that prejudices health and safety. The ad might breach the guideline if let's say someone is on fire and people are slipping and tripping and that encourages behaviour prejudices health and safety. The ad could get banned or the company could be fined.

Spotify wrapped campaign: 

          

In this advert the product is Spotify Wrapped and that means all the songs the audience has listened to throughout the year. It shows the top 5 songs you've listened to, the top artists you've listened to and also how many minutes in Spotify you've listened to. This advert is from 2022. The advert would have been displayed in social media, poster and Tv adverts. SPOTIFY | 2022 Wrapped - Bad Bunny Artist of the Year - YouTube. The advert is created globally for everyone who has Spotify and has been using it daily, so that they can see what they've listened to last year. 

The aim to this Spotify YouTube ad is to introduce a new product to the market. At 1.40 seconds of the ad, it has the company name which is Spotify and the hashtag Spotify wrapped which is what Spotify does before the start of every year and shows you who your top listened to artist is, the most listened song in your playlist and also how many minutes you've listened to Spotify in a way. The target audience for Spotify is located worldwide with more users in Europe. The typical Spotify user young adult, millennials and Gen z. This ad achieves it aims because once people see the YouTube ad and they also have Spotify they would want to go to their Spotify Wrapped because it is viral.

This advert key message is bringing you close to others. At 0.21 in the YouTube wrapped advert is shows the artist Bad Bunny talking to someone on the phone about What his favourite song is and he also talks to someone else on the phone about how many times he listened to Spotify. This key message is effective because this helps people discuss what music they've been listening to and how many times they listened to it. Making people go together and talk about their Spotify wrapped.

Spotify's advert approaches celebrity endorsement because they used a famous celebrity, and his name is Bad Bunny, and he appears in the first second of the YouTube advert playing with a Rubik cube and talking to someone on the phone about his Spotify playlist. This advert is evident because he is most popular artist at this moment and would make the audience watch this trailer and also go onto Spotify Wrapped. Since Bad Bunny was also doing the same by talking in the telephone about his most listened to artist on Spotify.

This Spotify YouTube advert representation is social groups. In the advert it shows Bad Bunny talking to someone in the telephone presumably his friend talking about Spotify Wrapped because what artist he listened to and how many times he listened to Spotify. This representation helps sell the product because when the audience shares it with their friends, their friends would do the same. Which will make it have more recognition and more people would want to do the same and look at their Spotify Wrapped and also post it on their socials like Instagram or Snapchat. 

For this advert the time that would be best is 5pm. The reason why i said 5pm is because young adults would have finished school or work, so that's the perfect time for them to listen to music on Spotify. Scheduling is important because you don't want to put it at a time where it's too early or a time that's too late because most people might not see it.

The adverts response mechanism is social media. At 1.40 you see the hashtag at the end of the YouTube advert with the hashtag #SPOTIFYWRAPPED. The expected reaction for this advert is to go out and find more information because when we go to our Spotify Wrapped, we will be able to see information about the artist we listened to the most. The most played song of ours and how much we listened to on Spotify.

The legal and ethical issues for this advert are copyright and libel/slander. In 0.35 they have to make sure that they are using copyright free music or that they have the artist's permission which they did use copyright free music in this advert. They have to make sure also that they aren't saying negative and false statements.

This advert stays within the ASA guidelines by adverts not condoning or encouraging harmful discriminatory behaviour or treatment and adverts must not prejudice respect for human dignity. In the advert you can see that he isn't condoning harmful behaviour since he's just talking on the phone. The ad would breach the guideline if he said/encouraged harmful treatment.

The aim for this Spotify wrapped poster is to create awareness and to make the audience share it among other people. When people see the Spotify poster they will know what it is because Spotify does this every year and would immediately go to their Spotify wrapped playlist and share it. This achieves the aim because when people go to their Spotify wrapped, they would want to share it with their friends and also their Instagram stories. So, the people that see the Instagram story would also want to check theirs too and also do their same and post it in all their social media accounts. This would make people who don't have Spotify see the range of music on Spotify and might make them download it.

This advert key message is unique selling point. Because in this poster it shows the Artist Bad bunny and also says "Top Global Artist". Which is showing how unique it is because other music platforms like Deezer, Apple music or YouTube music doesn't have a music Wrapped playlist from last year which makes it effect in selling this product because it's original, there would be more audiences that are on the platform.  

This Spotify poster approaches shock because they see Bad bunny on the poster. The audience would be happy and excited to see Bad Bunny. In this poster you can see that he is talking on the phone with the title "Top Global Artist" showing that he is the top artist today. When the audience see this Poster since it's related to the YouTube advert, they'll probs want to watch that too. This approach is evident in this advert because it would make more audiences want to see their Spotify Wrapped because Bad Bunny is in their advertising poster and YouTube video. 

This poster's representation is social groups because you can see in this poster that Bad Bunny is talking on the telephone with someone showing. This representation helps sell the product because they would have a lot more people using Spotify Wrapped and sharing with everyone which will increase in sells since everyone is talking about what's in their Spotify Wrapped.

For this poster it would be in a poster around the town or in the side of buses in the afternoon. Also likely to listen to Spotify on the bus or waiting for it. This would suit the time because most people are out in the afternoon, so they most likely would be able to see it. Since there are a lot of buses the more buses with this poster the more people would look at it and be interested in their Spotify Wrapped. Scheduling is important because if it's on at the night people wouldn't be able to see properly even when there are lights out. A lot of people in morning either won't be out, or they probably won't have time to look at their Spotify Wrapped since they might be in a rush to get to work or school, so the afternoon would be the best option since more people will have time to look at the poster and actually check their Spotify Wrapped.

The adverts response mechanism is social media. They can share their Spotify Wrapped in all the social media platforms like Instagram, Snapchat, TikTok. The expected reaction is to go find out more information since they had to check the most popular artist that they listened to and most played songs.

The two legal and ethical issues are performing rights and violence/offensive/language/behaviour/material. They have to make sure that they respect the artists performing rights and also not say any offensive words or actions that could offend anyone. How to manage that is to make sure that you don't say anything or write anything that could be offensive to others.

This advert meets ASA guidelines by following that adverts must contain nothing physical, mental, moral or social harm to people under 18 and particular care must be taken to avoid offense on the grounds of age; disability; gender, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sexual orientation. The ad might breach the guideline if they weren't something morally right. The advert could get fined or banned.

https://www.asa.org.uk/type/broadcast/code_section/04.html

U20, Task 1, P1

 An advert is when companies are promoting a product online, on television, newspaper or a poster. Adverts usually show up in breaks between shows on television or before a YouTube video online. 

An advertising campaign is when you do a series of advertisement messages that share a single idea or theme in different mediums. An example of an advertising campaign is the Coca-Cola share a coke campaign.

the different mediums of adverts are: Social media advertising, Print advertising, Television advertising and direct mail advertising.

The purpose of an advert is to promote a product to the audience or to make the audience aware of the product. 

I think this advert is successful because it has Mr Bean on it. Mr Bean is popular all around the word for all different age groups and it's one of the most popular movies. This advert is also really funny and would keep the audience entertained. People would want to purchase this food item especially children because they are more influenced to get things when their favourite character is eating it as well. People would also want to watch it again because of the comedy that is in the advert and would gain the advert more views and more recognition. 

References:

21 Successful Marketing Campaign Examples That'll Inspire You (smartblogger.com)