The audience for this product would be children to young adults because it's nice, sweet and it also has a shell, so it has a crunch as well. You can eat it whenever you want because it has small chocolate eggs, where you can take anywhere you go. In 1967 the packaging was a different it had white background, with the text being white as well, with some blue colour and also has yellow chicks in it.
Now the packaging has a yellow background with random colourful circles, with little mini eggs surrounding the package. The background is yellow, and the title is in Purple since Purple and yellow are their colours now.
This advertisement is unique in how the product is sold. This might appeal to the audience because it's cute because it has bunnies next to the mini eggs, making the audience want to buy it even more. The advert is showing a lot of bunnies with the mini eggs and then they start eating the mini eggs which is cute. The audience would be able to tell what product they are selling because the mini eggs are everywhere. For the call of action there isn't any links for the website for information probably because this made years ago when social media wasn't really known or hasn't developed like how it is now.
The idea that I might use in the basket of mini eggs for my advertisement, when the people are navigating the mini eggs, they will have baskets in their hands and putting the mini eggs into the basket. It will probably be smaller baskets because the mini eggs are small but not the bunnies because I won't be able to just get a bunch of bunnies of even get one.
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