Food campaign KFC "Fingerlickin' good"
In this advert the product is KFC chicken. The Fingerlicken' good campaign was from 2020. The advert would have been displayed on TV adverts, social media and billboards. KFC "Fingerlickin' good" by Mother (campaignlive.co.uk). The advert is created for people who enjoy crispy chicken and also created globally for many countries.
The aim of the YouTube Kfc advert is to make people aware of their food company. In 0.16 seconds of their advert, they have their slogan finger lickin' good where they show people licking their fingers after having the KFC chicken which is telling people about their food product in a way that they would want to buy it. KFC's target audience tends to be young adults and busy families who are becoming more reliant on their mobile devices to make their lives easier. This ad achieves the aim because when people look at it has people eating chicken and enjoying it which would make the audience hungry and want to possibly buy the product if it's near them.
This advert key message gives an emotion of pleasure when eating KFC chicken.
This advert's approach is desire for the KFC chicken. At 0.03 in the YouTube advert they keep showing a guy eating some KFC chicken and showing that he's enjoying it by licking his fingers. This approach is evident in this advert because when the audience is looking at all these people in the advert eating the chicken, they would desire to have that KFC chicken.
With this KFC YouTube advert there isn't a specific group of representation. In the beginning of the YouTube advert there are people eating alone enjoying their chicken but in 0:30 you see a group of people enjoying their food and also sharing. This representation helps sell the product because it shows that anyone can enjoy KFC chicken and that it doesn't matter if you want to enjoy it individually or as a group.
The time that the KFC advert should be scheduled is around 5pm because it's when most people like to eat fast food places. This advert should be in ITV 2 because ITV 2 has a lot of programmes that people would like to watch in their free time for e.g., Love Island. At 0.10 when the lady is licking her lips is suitable for when they have an advert. when the audience is waiting for the next episode of Love Island when they see the KFC advert, they might feel hungry and decide to order KFC so they can enjoy it while watching their favourite programme. Scheduling would maximise the advert's chances of reaching an audience because if it's in a time where most people would want fast food, they would most likely order food but if the advert is in the morning, then no one would want to have KFC at 10am because that's not a reasonable time to eat it.
This adverts response mechanism is social media, and the expected reaction is to go out and buy the product. In the YouTube advert it shows people eating KFC chicken and most of the audience would go to social media and search KFC on the different media apps like Instagram, TikTok, YouTube (which is where the advert is) also from food apps like UberEATS and Deliveroo to order KFC.
The two legal and ethical issues are copyright and violence/offence language/behaviour/ material. This means that there can't be any copyright music in the adverts, and it should only be copyright free, or they could ask permission from the original creator and pay royalties for the use. Like in 0.04 seconds they put on music, and they had to ensure that it had copyright free music. It has to make sure that it isn't offending anyone for e.g., KFC had an advert "what the cluck" which audience assumed that it sounded like a chicken making noise and also when KFC produced an advert where there was a chicken in the fast-food place dancing. The audience wouldn't want an advert where a chicken in an advert dancing when it's going to get killed after and eaten by people in the fast-food place,
https://www.marketingweek.com/kfc-what-the-cluck-deliveroo-ads-banned/.
This advert stays within the ASA guidelines by following that adverts must contain nothing physical, mental, moral or social harm to people under 18 and particular care must be taken to avoid offense on the grounds of age; disability; gender, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sexual orientation. In the advert people are just enjoying chicken so they aren't breaking the ASA guidelines. This advert might be breached if it included an animal chicken since it's not morally right and the advert would have been banned from everywhere.
The aim of the Kfc billboard advert is to increase sales. They have their slogan its finger licking' good and behind that there's the name of the company which says KFC telling people what fast food place this is from. KFC's target audience are families, or even people that just want to eat something that's good. Usually, people that have KFC are Carnivores because there's mostly chicken. This ad achieves the aim because would increase the sales because when people are walking on the street, and they are looking for a place to eat they would see the KFC billboard and would want to eat there.
The key message that KFC has is that they have a passion for food. This key message is effective in selling this particular product because the audience can tell that the lady in the billboard is enjoying what she is eating. And the audience that are hungry would want to go out of their way to eat it. As it looks good.
This billboards approach is also desire because in the billboard they are showing the lady licking her fingers and is enjoying her KFC chicken. It also has the slogan its finger lickin' good in the middle of the billboard. This suggests it is so nice you don't want to waste any. People would be walking past it and might want to go to KFC if they are hungry because it looks desirable.
This print adverts representation is the same showing that there isn't any particular representation. The print advert shows a lady enjoying her KFC chicken she might be with someone or by herself. This representation helps sell the product because anyone can enjoy some chicken from KFC by themselves or with friends or family. So, when people want to go eat some KFC chicken they can go and eat and enjoy it themselves.
This billboard advert should be close to a KFC place so that the audience knows where it is and that they are near to a KFC, also would be placed in one of the posters near the bus stop around 3-10 pm. since people would eat lunch/dinner at that time. This suits the location because most people would be able to see if for e.g., if we are waiting for the bus near the bus stop the KFC advert would catch people's attention and might want to go to have something to eat on the way or on the way back. I chose the time 3-10 pm because at 3 most students would finish school by then and would want something to eat before going home. Families or friends might want to go out in the afternoon or at night to eat some KFC. Scheduling would have maximised the advert's chances of reaching the audience in that time they would probably want to eat fast food because it wouldn't make sense if in the morning there are posters of fast food because people wouldn't be craving it at that time.
This advert doesn't have a responsive mechanism. In the billboard it shows a lady enjoying her chicken and that will make the audience go to get the chicken. The expected reaction is to go out and buy the product because it's for people to go out or order delivery and buy some chicken to eat.
The legal and ethical issues that might affect the billboard is permission to film. They need to make sure that they asked for permission when the lady in the billboard was being photographed. Another legal and ethical issue is violence/offensive/language/behaviour/material, they also need to make sure that there isn't any offensive content or words that could offend people.
This advert stays within the ASA guidelines by not exploiting the special trust of audiences under the age of 18 place in parents, guardians, teachers or other people. In 0.06 and the rest of the YouTube advert they aren't exploiting the special trust of audiences that are under the age of 18. Advertisements must not include material that is likely to condone or encourage behaviour that prejudices health and safety. In 0.25 you just just see a girl eating chicken while licking her fingers and not condoning behaviour that prejudices health and safety. The ad might breach the guideline if let's say someone is on fire and people are slipping and tripping and that encourages behaviour prejudices health and safety. The ad could get banned or the company could be fined.
Spotify wrapped campaign:
In this advert the product is Spotify Wrapped and that means all the songs the audience has listened to throughout the year. It shows the top 5 songs you've listened to, the top artists you've listened to and also how many minutes in Spotify you've listened to. This advert is from 2022. The advert would have been displayed in social media, poster and Tv adverts. SPOTIFY | 2022 Wrapped - Bad Bunny Artist of the Year - YouTube. The advert is created globally for everyone who has Spotify and has been using it daily, so that they can see what they've listened to last year.
The aim to this Spotify YouTube ad is to introduce a new product to the market. At 1.40 seconds of the ad, it has the company name which is Spotify and the hashtag Spotify wrapped which is what Spotify does before the start of every year and shows you who your top listened to artist is, the most listened song in your playlist and also how many minutes you've listened to Spotify in a way. The target audience for Spotify is located worldwide with more users in Europe. The typical Spotify user young adult, millennials and Gen z. This ad achieves it aims because once people see the YouTube ad and they also have Spotify they would want to go to their Spotify Wrapped because it is viral.
This advert key message is bringing you close to others. At 0.21 in the YouTube wrapped advert is shows the artist Bad Bunny talking to someone on the phone about What his favourite song is and he also talks to someone else on the phone about how many times he listened to Spotify. This key message is effective because this helps people discuss what music they've been listening to and how many times they listened to it. Making people go together and talk about their Spotify wrapped.
Spotify's advert approaches celebrity endorsement because they used a famous celebrity, and his name is Bad Bunny, and he appears in the first second of the YouTube advert playing with a Rubik cube and talking to someone on the phone about his Spotify playlist. This advert is evident because he is most popular artist at this moment and would make the audience watch this trailer and also go onto Spotify Wrapped. Since Bad Bunny was also doing the same by talking in the telephone about his most listened to artist on Spotify.
This Spotify YouTube advert representation is social groups. In the advert it shows Bad Bunny talking to someone in the telephone presumably his friend talking about Spotify Wrapped because what artist he listened to and how many times he listened to Spotify. This representation helps sell the product because when the audience shares it with their friends, their friends would do the same. Which will make it have more recognition and more people would want to do the same and look at their Spotify Wrapped and also post it on their socials like Instagram or Snapchat.
For this advert the time that would be best is 5pm. The reason why i said 5pm is because young adults would have finished school or work, so that's the perfect time for them to listen to music on Spotify. Scheduling is important because you don't want to put it at a time where it's too early or a time that's too late because most people might not see it.
The adverts response mechanism is social media. At 1.40 you see the hashtag at the end of the YouTube advert with the hashtag #SPOTIFYWRAPPED. The expected reaction for this advert is to go out and find more information because when we go to our Spotify Wrapped, we will be able to see information about the artist we listened to the most. The most played song of ours and how much we listened to on Spotify.
The legal and ethical issues for this advert are copyright and libel/slander. In 0.35 they have to make sure that they are using copyright free music or that they have the artist's permission which they did use copyright free music in this advert. They have to make sure also that they aren't saying negative and false statements.
This advert stays within the ASA guidelines by adverts not condoning or encouraging harmful discriminatory behaviour or treatment and adverts must not prejudice respect for human dignity. In the advert you can see that he isn't condoning harmful behaviour since he's just talking on the phone. The ad would breach the guideline if he said/encouraged harmful treatment.
The aim for this Spotify wrapped poster is to create awareness and to make the audience share it among other people. When people see the Spotify poster they will know what it is because Spotify does this every year and would immediately go to their Spotify wrapped playlist and share it. This achieves the aim because when people go to their Spotify wrapped, they would want to share it with their friends and also their Instagram stories. So, the people that see the Instagram story would also want to check theirs too and also do their same and post it in all their social media accounts. This would make people who don't have Spotify see the range of music on Spotify and might make them download it.
This advert key message is unique selling point. Because in this poster it shows the Artist Bad bunny and also says "Top Global Artist". Which is showing how unique it is because other music platforms like Deezer, Apple music or YouTube music doesn't have a music Wrapped playlist from last year which makes it effect in selling this product because it's original, there would be more audiences that are on the platform.
This Spotify poster approaches shock because they see Bad bunny on the poster. The audience would be happy and excited to see Bad Bunny. In this poster you can see that he is talking on the phone with the title "Top Global Artist" showing that he is the top artist today. When the audience see this Poster since it's related to the YouTube advert, they'll probs want to watch that too. This approach is evident in this advert because it would make more audiences want to see their Spotify Wrapped because Bad Bunny is in their advertising poster and YouTube video.
This poster's representation is social groups because you can see in this poster that Bad Bunny is talking on the telephone with someone showing. This representation helps sell the product because they would have a lot more people using Spotify Wrapped and sharing with everyone which will increase in sells since everyone is talking about what's in their Spotify Wrapped.
For this poster it would be in a poster around the town or in the side of buses in the afternoon. Also likely to listen to Spotify on the bus or waiting for it. This would suit the time because most people are out in the afternoon, so they most likely would be able to see it. Since there are a lot of buses the more buses with this poster the more people would look at it and be interested in their Spotify Wrapped. Scheduling is important because if it's on at the night people wouldn't be able to see properly even when there are lights out. A lot of people in morning either won't be out, or they probably won't have time to look at their Spotify Wrapped since they might be in a rush to get to work or school, so the afternoon would be the best option since more people will have time to look at the poster and actually check their Spotify Wrapped.
The adverts response mechanism is social media. They can share their Spotify Wrapped in all the social media platforms like Instagram, Snapchat, TikTok. The expected reaction is to go find out more information since they had to check the most popular artist that they listened to and most played songs.
The two legal and ethical issues are performing rights and violence/offensive/language/behaviour/material. They have to make sure that they respect the artists performing rights and also not say any offensive words or actions that could offend anyone. How to manage that is to make sure that you don't say anything or write anything that could be offensive to others.
This advert meets ASA guidelines by following that adverts must contain nothing physical, mental, moral or social harm to people under 18 and particular care must be taken to avoid offense on the grounds of age; disability; gender, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sexual orientation. The ad might breach the guideline if they weren't something morally right. The advert could get fined or banned.
https://www.asa.org.uk/type/broadcast/code_section/04.html
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