Rationale for final idea

 From my Initial ideas I picked the Mini eggs idea, and I am going to be doing a print advert for the Cadbury's mini eggs and one YouTube advert that is going to have people going for an egg hunt and see how many mini eggs they can get in their small basket. The reason I chose this idea was because I wouldn't need any extra resources except from a basket and some mini eggs. I wouldn't need to spend money on getting extra equipment because it is already available to me. Also, because it seems really fun to do and the audience would like it a lot because it's like a treasure hunt but with mini eggs instead. The children would want to buy it or ask their parents to buy it for them because of the advert.

The strengths for the first idea is that I can explore the different shots and settings on the camera and also explore the different types of editing. I am also able to shoot outdoors easily with my camera and tripod to keep the camera in place. For the legal requirements the advert wouldn't have any harmful or offensive content that I would need to be aware of. This is why I chose this idea because I would realistically be able to do it.

With the second idea it would be a print advert and it would include lots of images to make the print advert look nice. The only problem with this would be that I have never done a print advert before but it would also be a good thing since I would get to learn new skills in something that I have never done before. For the legal requirement the advert wouldn't have any harmful or offensive content. This is why I chose this idea because I would be able to do it and also have new skills from learning how to do a print advert.

With the third idea it would be a radio advert, the strengths with a radio advert is that i am familiar in doing one. The weakness of it is that we can't rely on images/ videos and also I might need extra people helping me with this, since I would need a range of voices for my radio advert. Also radio adverts would take more time to do since we would also have to include Foley sounds. For the legal requirements I'll have to make sure that its copyright free music and that it is not harmful or offensive towards anyone. This is why I haven't chose this advert for the Cadbury product.