Rationale for final idea

 From my Initial ideas I picked the Mini eggs idea, and I am going to be doing a print advert for the Cadbury's mini eggs and one YouTube advert that is going to have people going for an egg hunt and see how many mini eggs they can get in their small basket. The reason I chose this idea was because I wouldn't need any extra resources except from a basket and some mini eggs. I wouldn't need to spend money on getting extra equipment because it is already available to me. Also, because it seems really fun to do and the audience would like it a lot because it's like a treasure hunt but with mini eggs instead. The children would want to buy it or ask their parents to buy it for them because of the advert.

The strengths for the first idea is that I can explore the different shots and settings on the camera and also explore the different types of editing. I am also able to shoot outdoors easily with my camera and tripod to keep the camera in place. For the legal requirements the advert wouldn't have any harmful or offensive content that I would need to be aware of. This is why I chose this idea because I would realistically be able to do it.

With the second idea it would be a print advert and it would include lots of images to make the print advert look nice. The only problem with this would be that I have never done a print advert before but it would also be a good thing since I would get to learn new skills in something that I have never done before. For the legal requirement the advert wouldn't have any harmful or offensive content. This is why I chose this idea because I would be able to do it and also have new skills from learning how to do a print advert.

With the third idea it would be a radio advert, the strengths with a radio advert is that i am familiar in doing one. The weakness of it is that we can't rely on images/ videos and also I might need extra people helping me with this, since I would need a range of voices for my radio advert. Also radio adverts would take more time to do since we would also have to include Foley sounds. For the legal requirements I'll have to make sure that its copyright free music and that it is not harmful or offensive towards anyone. This is why I haven't chose this advert for the Cadbury product.

The cadburys product I have selected

History of Cadbury's mini eggs: 

I have chosen mini eggs because I like the chocolate and I also liked the chocolate and the idea for my advert.

The Cadburys chocolate mini eggs were introduced in 1967 Mini Eggs - Wikipedia.

The audience for this product would be children to young adults because it's nice, sweet and it also has a shell, so it has a crunch as well. You can eat it whenever you want because it has small chocolate eggs, where you can take anywhere you go. In 1967 the packaging was a different it had white background, with the text being white as well, with some blue colour and also has yellow chicks in it.

Now the packaging has a yellow background with random colourful circles, with little mini eggs surrounding the package. The background is yellow, and the title is in Purple since Purple and yellow are their colours now. 

This advertisement is unique in how the product is sold. This might appeal to the audience because it's cute because it has bunnies next to the mini eggs, making the audience want to buy it even more. The advert is showing a lot of bunnies with the mini eggs and then they start eating the mini eggs which is cute. The audience would be able to tell what product they are selling because the mini eggs are everywhere. For the call of action there isn't any links for the website for information probably because this made years ago when social media wasn't really known or hasn't developed like how it is now.

The idea that I might use in the basket of mini eggs for my advertisement, when the people are navigating the mini eggs, they will have baskets in their hands and putting the mini eggs into the basket. It will probably be smaller baskets because the mini eggs are small but not the bunnies because I won't be able to just get a bunch of bunnies of even get one. 

Swot analysis

 Swot Analysis - Is a grid where you talk about the weaknesses and strengths of your product and also talking about the opportunities and threats.                                                                   

3 ideas